BRANDS – LISTEN UP! – This is what women want: We’re powerful, strong, discerning. We need purposeful engagement with the older woman, we want to see the things we need becoming available to us, and that is everything from effective handcream to modern legislation. Claire Lowson’s passion is re-branding age as ‘The Coming of Age’. Did you know, most life decades measure more life satisfaction that the one previous? In this Episode we discuss Claire’s experience, women’s sense of identity at various points of life, optimising the workplace, coming to motherhood in your forties, roles models ‘through the ages’ and so much more. “Let’s re-brand age and make it the place to be.” You can find Claire on IG @clairelowson_supermenopause and at The Propaganda Agency https://propaganda.co.uk